The new AC Burger Co., located in Harrah’s Atlantic city is a modern all-American burger bar with everything from classic burgers, hot dogs and shakes to modern interpretations and flavors. The interior has wood, metal trays, gingham patterns and an overall roadside-vintage feel. Branding supports the red, white and blue Americana theme with a fresh green that also brings in a farm-fresh feel. The wood grain background pulls the space’s materials into the design.The font texture speaks to the rustic, vintage-chic, roadside feel. Simple, fun and casual icons show the variety of menu options found in the All-American burger joint.