Caesars Entertainment rewrote history by opening the second ever Caesars Palace, and first Caesars Resort, in Dubai, United Arab Emirates. The task was daunting as the creative on the next couple of pages was chosen and applied to over 100 pieces of collateral across the two resorts. Maintaining the luxury of Caesars Palace while pushing the level beyond what we knew Caesars Palace was and what we envisioned it becoming in Dubai, was a formidable challenge but one I welcomed. Every Dubai request was only a TWO-DAY turn and completing this business need quickly became one I am most proud of. Caesars Resort, a more family friendly neighboring property, showcased a new color to the Caesars family palette.