2012 marked the first year of The New School’s new sexual assault policy, the result of months of conversation and research by the students and staff on the university’s Sexual Assault Awareness Committee.
This campaign was designed to raise awareness about this new policy and its sexual assault educational goals.
My aim was to keep the design simple and bold yet inclusive of gender, sexual orientation, and ethnicity. I worked towards creating different in-brand posters under the umbrella message of Yes Means Yes. The simplicity of the campaign was important for memorability and also for its ability to be replicated both in print and online.
This campaign gained international recognition. I still receive requests from various universities from different parts of the globe asking for permission to print these posters for their campuses. I of course, direct them to The New School.
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To request a copy of the posters please reach out to The New School