Concept pitched for Caesars Entertainment New Year’s Eve that captures the rush…an explosion of energy—a sensory collision. Evocative, textural, celebratory, loud, brightly colored, and chaotic yet crisp—This is how all the senses are engaged. You can feel the roughness of the glitter, smell the sulfur from the fireworks, and hear how loud the music is. The sounds and words that are reminiscent of a party are incorporated and treated as a part of the environment. The party continues in the inserts teasing the senses with typographic treatments that are ownable brand assets.