Gordon Ramsey was not just opening a new restaurant at Caesars Palace, but his first restaurant that captured the excitement of his hit television show, Hell’s Kitchen. This restaurant required a design that would showcase Gordon Ramsay and his fiery personality along with featuring the black slate synonymous to Caesars Palace. Brushed bronze details and luxurious backgrounds echo the upscale character of the restaurant and Caesars Palace. A sharp, bronze bar inspired by the iconic pitchfork creates a dynamic and interesting visual balance. Messaging captures the fierce personality while lending his authority to the brand. This creative was also used for the first Hell’s Kitchen opened internationally earlier this year at Caesars Palace – Bluewaters Dubai.