What good is having an app if no one knows you have one? This was the question that the following creative was able to address by clearly showing that Play by TR was, in fact, and app. The illustrative approach was eye catching and direct headlines provide clarity about the multi-benefactorial product. As the creative began to be recognized a success, the stake holders decided to extend this concept into a motion piece. It was fun to put together the storyboard and then work within the creative department with the motion team to see the creative come to life.